The first gift is a friend for life.
Crafted in Japan.
Gentle for the First Touch.
初めてのギフトに、一生に一度のファーストバディを。
More than just a stuffed toy
FIRST BUDDY®︎
First Buddy® is
Baby's first best friend .
As we grow older together,
Gently develop your child's mind and sensitivity.
Soft colors in a brand new world.
BUDDY=∞
The role of a buddy is limitless.
The role of a buddy based on your child's age

Therapy
It fosters a sense of familiarity and security.

Role model/rival
A fun and challenging time that encourages spontaneity.

playmates
Developing social skills through "thank you" and "sorry."

best friend
A sense of security and self-affirmation will grow deep within you.
A world colored by buddies
Every day with Buddy is so playful. Buddy plays a variety of roles as your child grows. → Click here for details
思う存分、遊べる理由
The soft toys feature the three signatures that symbolize OFUNE. Beautiful uniqueness and baby-friendliness intersect, creating an unparalleled approach that embodies the essence of "soft toys for babies."
#1
Zero parts construction
OFUNE's iconic navy-colored eyes, nose, and mouth are carefully hand-sewn one by one. The zero-parts design thoroughly eliminates the risk of accidental ingestion, resulting in a design that combines beauty and safety.
#2
Barth Tag
The birth tag on the foot expresses the uniqueness of existence.
A unique serial number is printed on each buddy along with their birth information.
#3
Dedicated laundry bag
This high-quality inner cover gently encases your Buddy. It's actually a laundry bag made specifically for Buddy. You can put your Buddy in it and wash it at home anytime.
OFUNE's identity
①Baby-friendly design
A soft toy that can be played with from day 0 after birth. The eyes and nose are embroidered for safety, with a zero-parts design. The soft toy has been food-grade tested, even the attached tag, so it's safe for babies to put in their mouths.
→ 生後0日目から遊べる理由②Made in Japan
This is the first Japanese luxury a baby encounters. From the soft toy itself to the wrapping and paper items, everything is made in Japan, encapsulating the craftsmanship of Japan.
→ 100%メイドインジャパンのルーツ③ Educational elements
We are promoting the excellent intellectual development benefits of Buddy for children aged 0-7. The process of the intellectual development benefits that come from playing with Buddy becoming a part of your child is a colorful treasure. A special story begins the moment your child touches it.
→ 言祝ぎの空気ごと内包するラッピング
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information
About us
The design
Designed without button parts for the eyes and nose to minimize the risk of accidental ingestion, combining safety and beauty in perfect harmony.
Materials
The parts that touch your baby's skin are crafted from domestic materials, including exclusively Koyaguchi pile®︎ from Wakayama Prefecture.
Safety
All of our products are tested and certified under Japan's Food Sanitation Act, and are free from formaldehyde—safe even if your baby puts them in their mouth.








